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  • › Music is a vital urban resource. How do we plan for it?


    Music is a vital urban resource. How do we plan for it? Written by: Shain Shapiro, Founder and CEO, Sound Diplomacy.

    Music, like any other resource, is not infinite. If we do not teach, invest and support it, it disappears. When something is wedded into the fabric of everyday life, we ignore the systems that create, sustain and support it. The same cognitive dissonance is occurring with music and culture. When you hear a song that moves you, it’s about that moment with that song, not the recording, production and marketing functions that led to that moment happening. But without these systems and practices, those moments disappear; that tap runs dry.

    Given music is our universal language – we all speak it – it must be better understood for its capabilities to support, sustain and improve communities around the world. This is happening in cities all over the world. It’s the merging of planning, resource management, resilience and intentionality around music, called music urbanism.